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Former Toyota President Tatsuro Toyoda Dies at 88

Discussion in 'Toyota Passenger and Sports Car' started by BGroot, Jan 12, 2018.

  1. BGroot

    BGroot Moderator

    Tatsuro Toyoda, the former Toyota Motor Corp. president who led the company’s climb to become one of the world’s top auto makers, has died. He was 88.

    Mr. Toyoda, a son of the company’s founder, died Dec. 30 of pneumonia, the Japanese auto maker said Saturday.

    Mr. Toyoda, the auto maker’s seventh president, stepped down as president in 1995, while continuing in other posts such as adviser, a title he held until his death.

    He was instrumental in setting up the California joint venture with U.S. rival General Motors called NUMMI, or New United Motor Manufacturing Inc., which began production in 1984. At that time, it was heralded as a pioneer in international collaborations in the industry.

    With a career focused on international operations, Mr. Toyoda served as NUMMI’s first president, and is known for his efforts to... READ MORE HERE

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