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Lentz wields the Ax as Toyota aims to cut costs

Discussion in 'Toyota Passenger and Sports Car' started by MG, Nov 13, 2018.

  1. MG

    MG Moderator

    Toyota's North America CEO, Jim Lentz, is looking to chop unpopular nameplates from the U.S. lineup as bosses in Japan order him to restore sagging profitability to record levels.

    Facing the knife now is any model falling out of favor as customers swarm to crossovers, SUVs and trucks.

    In a word: cars.

    That spells an uncertain future for such vehicles as the subcompact Yaris, Toyota 86, Lexus RC coupes and even the Prius C hybrid, the five-door Prius' smaller sibling.

    The scrutiny may have Toyota abandoning its...READ MORE HERE
     

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