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Toyota Motor North America's latest ad campaign uses a transcultural approach to spark interest in the all-new 2020 Corolla, Automotive News reports.
The campaign uses a series of 30- and 60-second broadcast and digital spots to convey that the 2020 Corolla is for those who value individuality and the road less traveled.
A Toyota spokesperson told Automotive News that it has moved from marketing to individual ethnic groups to a more inclusive "total market" approach, which the automaker refers to as its "transcultural mainstream market." Toyota tailors this space based on insights that will drive vehicle consideration and purchase intent, the Toyota spokesperson said.
A spot titled "Battle" features superstar dance duo...READ MORE HERE
The campaign uses a series of 30- and 60-second broadcast and digital spots to convey that the 2020 Corolla is for those who value individuality and the road less traveled.
A Toyota spokesperson told Automotive News that it has moved from marketing to individual ethnic groups to a more inclusive "total market" approach, which the automaker refers to as its "transcultural mainstream market." Toyota tailors this space based on insights that will drive vehicle consideration and purchase intent, the Toyota spokesperson said.
A spot titled "Battle" features superstar dance duo...READ MORE HERE